Freight News, Sea

ZIM Announces a Strategic Investment in Ladingo

[ February 28, 2019   //   ]

ZIM announced that it has made a strategic Investment in Ladingo on February 27 that the steamship line claims is “A Move that will Lead to a B2C Revolution.”
ZIM announced that it has made a direct investment in the technology company Ladingo, which just closed a $1M funding round. ZIM opted to invest in Ladingo as a strategic move, as the tech company is positioned to lead a global consumer revolution by enabling personal importation of large and bulky items to shoppers purchasing from international online-shops. Ladingo’s technological platform offers a transparent digital integration of the entire process.
Ladingo is connecting ocean freight to global e-commerce, while integrating all aspects involved in purchasing and shipping large and bulky items.
Today, nearly all B2C e-commerce purchases, estimated at 2.5 trillion dollars annually, are shipped via air freight. The disadvantage of air freight is its weight and size limitations, which prevents items from being shipped at a reasonable cost.
The price obstacle and regulatory requirements limit the variety of products that online shops can sell to international customers. In view of recent dramatic developments in retail logistics, both ZIM and Ladingo sought to provide a technological solution to the complex logistical world of ocean freight. They did so, believing that connecting such a solution to the world of e-commerce would at last enable retailers to sell all their products online, including their large and bulky items, with relatively low shipping costs