Freight News, Logistics

SEKO Logistics’ Omni-channel solution

[ April 24, 2019   //   ]

Signing up to a customized Omni-channel logistics solution from SEKO Logistics has led to record sales of Canyon Bicycles in the United States with direct-to-consumer deliveries of its award-winning, German-engineered road, mountain, triathlon, and commuter bikes now available to all 50 states.
Unlike competitors, Canyon Bicycles are exclusively sold online – cutting out the middleman and offering consumers a technologically-advanced performance bike for 20-30% less cost. With Canyon’s computer-aided development, highly-qualified engineers, creative designers, top professional riders and passionate cyclists, the brand is sweeping the globe as a leading industry disruptor pioneering bicycle eCommerce in the 21st century.
Canyon’s entire global operation was originally built around their sophisticated design, sales, operations and engineering team in Koblenz, Germany, but their desire to expand and become a global company scaling rapidly in the US led them to partner with SEKO for an outsourced logistics solution they could trust to speed up their demand chain whilst maintaining their reputation for cost efficiency. Recognising the highest growth opportunities on the West Coast, including California, as well as in New York and Miami, Canyon opted for SEKO’s proposal that their Chino, CA, operation acted as a single facility to meet orders from their large customer base on the West Coast and to provide the capability to ship bikes across North America.
In Chino, SEKO have accommodated all of Canyon’s requests by developing a truly customized solution – transforming their warehouse into a facility to support supply chain fulfilment, quality control and team integration. SEKO also integrated their SEKO 360 WMS (Warehouse Management System) platform with Canyon’s ERP and CRM systems to provide full stock and demand chain visibility and facilitate same-day order processing to increase shipment velocity.
SEKO also met and exceeded Canyon’s requirement for members of their award-winning, technology-driven design team to work at the Chino operation to maintain quality control of their patented technology, implementing a Canyon-leased portion of the facility that incorporates a Wi-Fi firewall, individual phone lines, customized inspection stations, break rooms and even a test track.