Business, Logistics

Saltrock Partners with Seko for ‘Bricks to Clicks’

[ November 19, 2015   //   Gary G Burrows ]

British lifestyle brand Saltrock is using SEKO Logistics’ fulfilment and freight forwarding solutions to help spearhead its retail expansion through both its traditional ‘bricks and mortar’ stores and with global customers buying its products online.
Founded in Cornwall by two brothers printing t-shirts to fund their passion for surfing, Saltrock targets coastal audiences purchasing beach lifestyle clothing and accessories and has experienced rapid growth throughout its 25 years+ of trading. It has opened 26 new stores in the last 12 months taking its total number of retail outlets to 42, and plans to double its high street presence to nearly 80 stores in 2016.
Incorporating a multichannel approach, Saltrock has also launched a new online retail presence that will enable the brand to reach out to its growing international customer audience from Q4 2015.
SEKO Logistics is providing fulfilment services for Saltrock’s 15,000-20,000 orders a month at its new 152,000 sq. ft. logistics centre in Milton Keynes. Since the start of the contract, it has also been awarded the freight forwarding contract to manage air and seafreight movements from Saltrock’s major suppliers in China and India.
With the launch of its new online sales channel and a big investment in TV advertising, Saltrock plans to take advantage of SEKO’s expertise in ecommerce supply chain management to support in ambitious growth plans with customers in Europe, the US and Australia.