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JAXPORT unveils new Strategic Master Plan

[ February 25, 2021   //   ]

Jacksonville Port Authority (JAXPORT) Chairman Jamie Shelton and Chief Executive Officer Eric Green unveiled the port’s new 2020-2025 Strategic Master Plan during today’s virtual State of the Port address. The plan was developed by JAXPORT’s senior leadership team with support from international maritime consultant Martin Associates.

Based on detailed marketing, facilities, and economic analyses of JAXPORT’s operations, the plan serves as JAXPORT’s roadmap to success over the next five years.

JAXPORT’s previous 2014-2019 strategic plan focused on infrastructure. Now that the projects outlined in the previous plan are complete, or nearing completion, the new plan focuses on building the port’s cargo business and creating new private-sector jobs.

The plan includes 10 goals, including four key strategies that will lead JAXPORT and Northeast Florida into the future:
• Expand container business
• Expand vehicle capacity and volume
• Expand breakbulk business line
• Acquire additional land in proximity to the port

Other goals outlined in the plan include: complete harbor deepening; create revenue from all property owned; rebuild cruise business line; invest in technology solutions that improve the efficiency of port operations; prioritize investment in infrastructure, equipment, and facilities; and build on JAXPORT’s core competencies.

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