Freight News, Sea

It’s a Brand New Day at Philaport

[ May 30, 2017   //   ]

On the threshold of an unprecedented era of expansion, The Port of Philadelphia is establishing a new brand identity that it hopes will bolster its national and international marketing efforts and position the port as one of the most important trade gateways on the Atlantic seaboard. People in the region and shippers across the globe will now know that gateway as Philaport.
“The name is short, clean and memorable, and it reflects very simply who we are and what we do,” said Jerry Sweeney, PhilaPort chairman. “The name ‘PhilaPort’ helps distinguish us from the many other regional authorities and commissions as we seek to capitalize on the opportunities that will result from our expansion.”
Sweeney said the port is positioned for considerable growth, thanks to public and private investment approaching $1 billion – which demonstrates the sustained commitment at The Port of Philadelphia – to accommodate larger ships and improve efficiencies. There are 41 million people within 150 miles of PhilaPort, and the northeast US is one of the wealthiest consumer markets in the world.