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Innovation Isn’t Peanut Butter Spread

[ August 26, 2015   //   ]

Those involved in emerging markets face challenges every day. But here’s some words of wisdom from Jessica Poliner, Caterpillar Country Manager for Panama, regarding how to approach innovation in such places:

  • Innovation isn’t the big bang effect:“When you go too fast or too big is when you miss something.”
  • Our dealers are doing innovative things:“If we really harness some of that free-thinking in each one of these territories, we would be that much further ahead.”
  • Innovation isn’t peanut butter spread:“You don’t do the same thing for each market. It should really be based on customer needs…What delights a customer in Panama is not the same thing that delights a customer in Venezuela and certainly not in the U.S.”

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