Business, Freight News, Sea

CMA CGM’S Ze BOX, PSA unboxed sign MOU

[ June 9, 2018   //   ]

CMA CGM’s Ze Box and PSA unboXed have signed a Memorandum of Understanding (MoU) to drive digitalization and innovation in the shipping and supply chain ecosystem. Ze Box is CMA CGM’s corporate venture capital arm that invests in start-ups with innovations that bring strategic value to the CMA CGM Group, while PSA unboXed is PSA International’s external innovation and corporate venture capital arm.
Representing leaders in their respective areas of global shipping and global port operations, the collaboration between CMA CGM’s Ze Box and PSA unboXed builds on the proven commercial partnership between CMA CGM Group and PSA International, such as the CMA CGM-PSA Lion Terminal in Singapore.
Under the MoU, both companies will collaborate on the following areas:
* Support the growth of each other’s ecosystem through the collaboration of resources;
* Collaborate through their corporate innovation programs to address industry problems. They will leverage on each other’s industry knowledge and experience in shipping and supply chain management to provide problem statements as well as real life solution capabilities, to test-bed ideas and to achieve better customer experience and operational efficiency;
* Support each other’s mentorship program through the provision of experienced mentors to catalyze the growth of start-ups in the programs; and
* Ze Box will set up a satellite office within PSA unboXed premises in
“We are delighted to work with PSA unboXed on this initiative. Through this collaboration, we will mentor start-ups and offer them access to key knowledge and expertise, so that they are well-placed to succeed,” said Rodolphe Saade, CMA CGM Group chairman and CEO. “This partnership will accelerate our digital strategy to achieve better customer experience and operational efficiency.”
Tan Chong Meng, group CEO form PSA International, added: “We are very glad to work with CMA CGM’s Ze Box. Logistics is a team sport, and PSA and CMA CGM have different and yet complementary strengths in the global supply chain. This technological collaboration
will add depth and diversity to our respective innovation efforts, as we seek to co-create meaningful and impactful solutions in the face of technological disruptions and changing customer needs.”

In another move the CMA CGM Group is collaborating with Shone to finalize the development of artificial intelligence systems on board container ships.
Shone is a San Francisco-based startup that is specializing in the use of artificial intelligence for maritime transportation.
This collaboration enables Shone to access the CMA CGM Group vessels Thus, CMA CGM allows Shone to take onboard data collection systems which are then analyzed at the startup’s headquarters in San Francisco. Once the development is finalized, this innovation will facilitate the work of crews on board, whether in decision support, maritime safety or
piloting assistance.
Where security and anti-collision alert systems are concerned, Shone fuses data from multiple sensors (radar, camera, AIS, etc.) to increase detection accuracy. This prevents potential collisions, taking into account COLREGs.

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