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GEODIS AI Strategy Leads to Executive Changes

[ September 19, 2025   //   ]

GEODIS has created a new department dedicated to artificial intelligence, which is chaired by Marie-Christine Lombard, who will be supported by David-Olivier Tarac, executive vice president, artificial intelligence; and Carole Besnard as chief financial officer.

GEODIS confirmed its intention to make artificial intelligence a key part of its strategy. A new department dedicated to AI has been formed within the group, which will play a pivotal part in the transformation of GEODIS. This positions AI as a driver of performance, process simplification and innovation across all its lines of business. The initiative will enable GEODIS to harness the power of AI to accelerate its transformation and drive sustainable growth for its customers and partners throughout the world.

Tarac joined GEODIS in July 2022 as deputy group CFO and was appointed CFO in January 2023.

Tarac’s replacement at CFO, Besnard, formerly deputy CFO since 2018, has more than 25 years of experience in finance. She joined GEODIS in 2012 as head of accounting studies and methods. In 2014, she transferred to SNCF Logistics as director of accounting and internal restructuring. She returned to the GEODIS finance department in 2017 as group accounting and internal control director before taking the position of deputy group CFO position.

GEODIS Recruits Peak Season Workers

GEODIS also said it plans to hire 4,600 seasonal workers, including material handlers and equipment operators, across 11 of its campuses in the U.S. and Canada to support the anticipated surge in demand during peak season.

This hiring initiative will significantly enhance the company’s operational capacities in its warehouses and distribution centers in preparation for the holiday season, with seasonal employees joining its nearly 20,000 teammates in North America.

Prospective teammates can use GEODIS’s virtual recruiting assistant, Sophie, on the company’s careers site. Sophie helps candidates find the right role, easily navigate the application process and receive instant answers to questions before connecting them with a recruiter for next steps. 

GEODIS said it provides a benefits package including competitive wages, peak premium incentives and bonuses. GEODIS offers an on-demand payment program that allows teammates to receive up to half of their paycheck before payday and allows for a range of flexible schedules with weekend opportunities and multiple daily shift options to accommodate diverse lifestyles.

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